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Review of "www.advertising: Advertising and Marketing on the World Wide Web" by Richard Adams

www.advertising: Advertising and Marketing on the World Wide Web image
www.advertising: Advertising and Marketing on the World Wide Web
by Richard Adams

Watson-Guptill Publications

$29.95 Suggested Retail Price

This is an illustrated primer on how to create advertising and attractive marketing pages on the World Wide Web. I'm not talking about banner ads. I mean the real deal - the hard stuff: why some approaches work for one kind of product, but not another. Its got little technical details beyond describing the capabilities of tools like JavaScript, DHTML, Shockwave, Flash, and so on. Mostly its about visual arts - the presentation. There's a bold full-color illustration on every page. If you're looking for inspiration to jazz up your site, this is a great place to start.

Rainbo Electronic Reviews published this review in our August, 2003 issue.

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