With this book, Jon Wuebben shows the small business owners how to maximize the potential of their websites by using effective copywriting techniques that are tailored to the World Wide Web. He carefully explains why copywriting for the Web is different than it is for other traditional media with respect to how the search engines operate.
The book thoroughly explains how search engines determine how they rank websites in their search results and the tools you need to effectively market your website. These are lessons that are sorely needed by most small business owners who often treat their websites as little more than vehicles for their traditional print media advertisements. Today, in order to make the investment in a website truly pay off, you need to insure that it will perform well in the search engines. This is the first book I've seen that combines the art of effective copywriting with well-informed search engine optimization and marketing advice. And does so in a manner that most small business owners can easily understand.
Rainbo Electronic Reviews published this review in our September, 2008 issue.
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