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Review of "How to Market and Sell Your Art, Music, Photographs, & Handmade Crafts Online" by Lee Rowley

How to Market and Sell Your Art, Music, Photographs, & Handmade Crafts Online image
How to Market and Sell Your Art, Music, Photographs, & Handmade Crafts Online
by Lee Rowley

Atlantic Publishing Company
$24.95 Suggested Retail Price

It seems like everyone is selling something online these days, but when you're just starting out you quickly realize that it's not as easy as it looks. Lee Rowley gives us an in-depth education in creating an effective website for selling your artistic goods. It's a nuts-and-bolts approach with a modest level of technical information that you'll need to absorb. He rightly encourages new website owners of how to make your site better positioned in the search engines so that those masses of buyers will actully find your website.

But beyond the technical information, Mr. Rowley adds a great deal of basic marketing and business sense. He points out services that you can buy to help you overcome some of the technical issues and to help you to create attractive content for your site that will help turn lookers into buyers. He also discusses some of the major software packages that you can buy if you want to do it all yourself. By focusing on websites for selling art, crafts, and music, this book addresses the needs of artists and musicians who are often uncomfortable with computers and does so without being so condescending that the information ends up being to generalized to be of any practical use. Nicely done.

Rainbo Electronic Reviews published this review in our May, 2008 issue.

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