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Review of "How to Open & Operate a Financially Successful Web-Based Business: With Companion CD-ROM" by Beth Williams

How to Open & Operate a Financially Successful Web-Based Business: With Companion CD-ROM image
How to Open & Operate a Financially Successful Web-Based Business: With Companion CD-ROM
by Beth Williams

Atlantic Publishing Company (FL)
$39.95 Suggested Retail Price

E-Commerce continues to grow at double-digit rates, but for many entrepreneurs the Internet is still a tough nut to crack. As a guide to starting a business, this book does a fine job of covering the essentials like making a business plan, getting insurance, business licenses, and other considerations. It also does a pretty good job of explaining the essentials of creating an e-commerce website and making it successful. While I was impressed by the breadth of knowledge Ms. Williams brought to the table, especially in areas like good ways to promote your website, I couldn't help but come away with a feeling that the topic is too broad for a single book to cover well. Running a business online is not really very different than running a so-called brick-and-mortar business in a traditional office or storefront. The only difference is that instead of meeting your clients or customers face-to-face, you're dealing with them electronically. In this regard, Ms. Williams rightly emphasizes the need to present a trustworthy, professional appearance online. However, building and operating an e-commerce website is a tremedously complicated job that requires a significant amount of technical knowledge to do well. This book discusses the major technical issues involved, but anyone considering starting an online business should understand that they will probably want to hire well-qualified people to handle everything from the technical operations to the design of the site itself so that they can devote themselves to the job they know best - running their own business.

Rainbo Electronic Reviews published this review in our October, 2007 issue.

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