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Review of "The New Influencers: A Marketer's Guide to the New Social Media" by Paul Gillin

The New Influencers: A Marketer's Guide to the New Social Media image
The New Influencers: A Marketer's Guide to the New Social Media
by Paul Gillin

Quill Driver Books
Hardcover
$25.00 Suggested Retail Price

In these heady days of You Tube and BLOGs, there's a newfound awareness in the business world about how the Internet is having a profound effect on world commerce. This book discusses how social media is impacting consumer choices and how medium-to-large businesses can take the most advantage of this cultural phenomenon. The author is unusually well-informed for a business book writer. In the not-so-distant past, by the time a book like this saw the light of day, the information in it would be largely obsolete. I have never seen an author of a mainstream business title do such comprehensive research into the Internet and World Wide Web. He found several luminaries in a particular niche of the blogosphere that I happen to follow and got their basic message right. I was amazed. You will be, too. Take the plunge. Its a new world for the brave, or something like that.


Rainbo Electronic Reviews published this review in our May, 2007 issue.



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